Online Marketing That Scales: Ads, Funnels and Strategy for the Next Level of Growth
You’ve built something great —
now let’s scale it strategically.
You’re an expert in what you do...
You’ve launched a successful offer, built real momentum, and proven that people want what you’re selling. You’re a course creator, coach, or entrepreneurial business that’s hit six or seven figures, but maybe you have a launch coming up, or growth has stalled, or you’re just ready to scale with a new approach in driving traffic. You’ve hired freelancers. Maybe you even worked with an agency. But still...
- You’ve run ads… but they didn’t convert the way you hoped.
- You’re doing “all the right things” but you can’t seem to scale past a certain income level.
- You know there’s more you could be doing — but you don’t have time to become a full-time ad strategist or funnel expert.
- You don’t have time to diagnose what might be wrong, let alone fix it.
- You know that organic social media and SEO strategies produce results… but it is playing the long game and there is simply not time to wait and see if it’s working.
- You’re tired of disjointed strategies and want everything—ads, funnel, follow-up—working in harmony.
- You’re not here to guess. You’re here to grow with intention.
Hi, I’m Cassie…
I help 6- and 7-figure course creators, coaches, and entrepreneurial business owners grow with strategic, full-funnel ad campaigns.
Unlike an ad manager who just runs ads, I look at your entire customer journey—from messaging to conversion—so you get results, not just traffic.
With a full spectrum of marketing services under my belt, I am passionate about helping businesses grow by increasing traffic, leads and conversions. Known by clients to approach my work as a “strategic partner” in their business, I use my proven “CORE” marketing framework to ensure ads work. Ultimately, helping clients optimize their entire sales funnels, ensuring every step of the customer acquisition process works.
Shhhh….. Here’s a big marketing secret:
Getting traffic to your business isn’t all that difficult.
Getting them to convert is what matters, but growth doesn’t happen with ads alone. That’s where my CORE Framework comes in.
The CORE Framework is:
1️⃣ Clarify Your Message
Your ad won’t work if your message isn’t clear. I can help you fine-tune your offer positioning, hooks, and copy.
2️⃣ Optimize Ads
From ad account audits to scaling strategies, I build ad campaigns rooted in data—not guesswork.
3️⃣ Refine Your Funnel
I audit and optimize your sales funnel to fix the leaks and maximize conversion at every step.
4️⃣ Engage & Nurture Leads
From email sequences to retargeting and ManyChat flows, I help you warm up leads until they’re ready to buy.
➡️ With the CORE Framework, your marketing strategy is built on the essentials that drive real growth—so your business doesn’t just get traffic, it gets results.
How I Can Help - 3 Paths to Choose From
AD MANAGEMENT
This is my signature service. 3-month minimum contract. It is ideal for businesses who have at least $500 per month to spend on ads, not including fees for service. Ideal for businesses ready to scale with ads and optimize their full customer journey. Click Learn More for more information on this service.
VIP DAY | A-LA-CARTE SERVICES
Perfect for clients who want quick wins, fast momentum, or done-for-you support on one key piece of their funnel. VIP Days are typically delivered in 1–2 business days with prep beforehand. This can be everything from lead magnets, webinar scripts, web copy, custom GPTs… click Learn More for a more comprehensive list of services.
CONSULTING
This is for business owners who want expert guidance without hands-on execution — ideal if you have a team, want to implement with support, or need strategic clarity. Consulting is available for a fixed 3-month contract. Click Learn More for more information.
Working with Cassie Baker has transformed my business and my client’s results. Her greatest strength is understanding marketing holistically — she recognizes that successful advertising requires clear messaging, streamlined funnels, and effective follow-up systems. Cassie helped me develop messaging that connects with my audience, create ad strategies that deliver conversions, and build funnels that guide prospects through the journey. Cassie excels at simplifying complex marketing concepts into practical, results-driven actions. For anyone seeking a strategist who can make advertising work as part of a comprehensive system, Cassie is the real deal. Highly recommend!
Cassie is both knowledgable and inspiring! She gives such clarity when explaining the ad strategies that I need to succeed and cares about my business like it is her own. I am a solo entrepreneur but I feel as if I have a partner in my business!!
Marketing without a plan is like following a recipe without measurements—messy, frustrating, and unpredictable.
Let’s connect about your marketing strategy!